Rivian, master of greenwashing and empty promises

Rivian, VDL Nedcar’s intended new customer, is not only a problematic guest in Limburg. In Georgia, in the United States, concerned residents are waging a campaign to preserve the surrounding nature against the arrival of a mega Rivian plant. The group, No2Rivian, started last month and has launched a website and a petition.

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The car company plans a new US$5 billion factory that would create 7,500 jobs. Residents are uneasy about it, as it involves a huge piece of land and irreversible environmental impact.

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Startup Rivian flaunts beautiful slogans like “Preserving the natural world, forever”. Electric SUVs and trucks saving the world. These green words are increasingly revealing their toxic side.

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By the end of 2021, when the company had only actually produced 156 pickup trucks, it had the largest-ever U.S. stock market launch. However, since VDL and Rivian announced their possible partnership, the company appears to be deep in the red. Rivian announced at the end of 2021 that it wanted to build a factory in Georgia but did not mention a single word in its own reports about negotiations with Nedcar and other possible locations in Europe.

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This company is master of greenwashing and making empty promises that raise a lot of money. Do we really want such a company in the beautiful province of Limburg?

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So keep bothering this company, and also their partner the Nature Conservancy. Here’s how but we obviously welcome any independent initiative!